Affiliate Partnership

Partner with 21 Casino Affiliates

We run a straightforward affiliate programme designed for publishers, streamers, affiliates and marketing partners who want a reliable route to monetise traffic. We work closely with content creators and media partners to build campaigns that fit their channels and audience, and we focus on clear reporting and practical support to keep partnerships productive.

Programme purpose

Our aim is to create long-term, transparent partnerships that drive quality sign-ups and ongoing player activity. We welcome partners who promote responsibly and want to grow revenue through sustainable marketing. The programme supports a range of partner types, from niche publishers and social streamers to comparison sites and paid media operators.

Partnership benefits

Partners gain access to dedicated account management, localised creative assets and a marketing toolkit that can be adapted for different channels. We offer flexible commercial models, regular performance reviews and timely payments. Our team provides campaign recommendations, compliance guidance and practical tips for optimising creative and landing pages.

Commission structure

Commercial models

We provide multiple commercial options - including revenue-share, CPA and hybrid arrangements - that can be tailored to partner needs. Specific rates and deal terms are agreed individually, so you can choose a model that matches your traffic mix and promotional approach. Commission terms are documented up front and reviewed periodically to reflect performance.

Tracking and reporting

Transparency is central to how we work. Partners get access to a secure dashboard with real-time reporting, daily performance breakdowns and clear commission statements. We provide transaction-level data and campaign metrics so you can see what’s driving value. Any reporting adjustments are explained promptly and logged for auditability.

Marketing tools and support

We supply a library of creatives, banners and pre-built landing pages that are tested for conversion on desktop and mobile. For streamers and influencers we offer branded assets and advice on on-stream placement and messaging. Our affiliate managers help set up deep links, tracking tags and bespoke landing pages where required.

Long-term cooperation

We look for partners interested in steady growth rather than quick wins. Long-term partners benefit from custom promotions, campaign optimisation and priority access to new creative. We’re committed to fair treatment, constructive communication and a partnership approach that adapts as markets and player behaviour evolve.